September 22, 2005

Where from here?

Filed under: Rock, Pop - Brett @ 9:27 pm

Super Furry Animals - Love Kraft
Released Sept. 13, 2005
on XL/Beggars Group

Super Furry Animals - Love KraftMixing sun-drenched pop with psychedelic, progressive rock, Love Kraft may be slightly more straightforward than some of the band’s past albums, but no less imaginative.

Super Furry Animals succeed in capturing the spirit of the music of the late ’60s and early ’70s, adding enough of their own flair to make the resulting sounds their own. Complete with infectious melodies, honey-dipped harmonies and enormous choruses, this is a guitar-heavy opus bent on musical and lyrical adventures.

With consistently innovative records, one reviewer argues that these Welsh genre benders may be the “most important band of the past 15 years.”

This is the Furries’ seventh studio album and the first to feature songs written and sung by four of the group’s five members. Half the songs contain string arrangements thanks to the High Llamas‘ Sean O’Hagan, a long-time collaborator and unofficial SFA member.

Courtesy of Beggars Group. Photo by Hamish Brown

The often politically-frustrated band once turned down a seven-figure offer from Coca-Cola for the use of their song in a worldwide commercial. Lead vocalist Gruff Rhys explained the decision in a recent interview:
Ultimately you’ve got to hear your own voice on telly selling a product that you hate, you know? Obviously it would make a big difference financially, but we get to make a living making music, and that’s amazing in itself. We’re holding out for that Red Stripe advert in Jamaica. We could probably stomach that and live happily ever after.
Where do they go from here?

“The future now is wide open and clear,” are the final words on the piano comedown of Love Kraft’s closing track, and the answer is revealed:

Just about anywhere.

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